Beauty AI is an AI-powered beauty consultation with personalized facial analysis and virtual try-on.
ROLE
Lead Product Designer
TOOLS
Adobe CC
Figma
DURATION
4 months
THE CHALLENGE
Online makeup shopping is frustrating because users struggle to know what products match their skin tone, facial features, and personal style before purchasing. Existing tools often feel inaccurate, disconnected, or lack personalized guidance.
Pain points
Hard to know what products match skin tone
Existing try-ons feel inaccurate
Generic beauty advice isn't personalized
THE APPROACH
How might we create a personalized beauty experience that feels like an AI makeup consultant?
Research
competitors
Understand user
needs
Design AI analysis
EXPLORATION
How might we create a beauty experience that feels like a personalized AI makeup consultant?
KEY DECISIONS
Personalized Analysis
Guided Learning
Tutorials transform recommendations
into actionable steps
Smart Shopping
FINAL SOLUTION
Five screens showcasing the Beauty AI platform.
Face Scan
Scan Progress
Beauty Analysis
Suggested Looks
Tutorial Guidance
IMPACT
21 Survey Responses
Validated user interest in personalized beauty assistance
Multiple Personas
Identified needs across demographics and shopping habits
Integrated Experience
Combined AI consultation, tutorials, & shopping into one flow
REFLECTION
AI works best when it feels like a knowledgeable guide rather than just a search tool. Personalization and confidence became the core of the experience.