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BEAUTY AI
A beauty app using AI facial scan & mobile commerce
PROJECT SCOPE
End-to-End Design Process
ROLE
Product Designer
PROJECT DURATION
3 Months
PROBLEM
Today’s streaming platforms deliver thousands of options yet people still scroll, leading to browsing fatigue and decsion paralayis.
Emotional Reality: It’s not just about finding something to watch, when search feels like work, watching stops being relaxing.
75% of busy professionals ages 28-55 report that they give up the search and exit the platform.
Video: Clicking through prototype
HOW MIGHT WE HELP USERS COMMUNICATE THEIR VIEWING INTENT TO FEEL MORE NATURAL EXPRESSIVE AND HUMAN?
RESEARCH INSIGHTS
INSIGHT #1
Decision fatigue stems from cognitive overload, emotional depletion, & fear of wasting time.
INSIGHT #2
Emotional Reality: It’s not just about finding something to watch; when search feels like work, watching stops being relaxing.
INSIGHT #3
Most platforms optimize for efficiency, not empathy. Our solution aims to bridge that gap with conversational intelligence that understands context, emotion, & intent.
There is a clear need for conversational AI-powered search experiences that better support how users naturally express intent.
TARGET USERS
PERSONA #1
POV STATEMENT:
Jordan needs to effortlessly find content that matches his mood because the stress of endless scrolling makes relaxation feel more like work.
PERSONA #2
POV STATEMENT:
Maria needs a search experience that understands her mood and intentions, not just her words, because when the app fails to capture her emotional context, she feels unseen and disengages entirely.
While reasons may differ, user's needs remain the same: overwhelmed by too many choices & unable to express what they want.
This led me to consider:
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LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
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LAYING THE FOUNDATION (WIREFRAMES)
BUILDING THE BRAND
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HOW MIGHT WE...
How might we reduce the time it takes the user to find something satisfying to watch after work (under 2 min) ?
How might we allow the user to tune the emotional tone of suggestions through intuitive controls or feedback?
How might we help the user recover from decision fatigue by simplifying or gamifying discovery moments?
IDEATION
TASK FLOW “2 Minute Mood Check”
GOAL: Find something to match mood within 2 minutes of opening app
BRAND NAME
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LOGO DESIGN
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KEY FUNCTIONS
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LOREM IPSUM
LOREM IPSUM
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TESTING OBJECTIVES
OBJECTIVE #1
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OBJECTIVE #2
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OBJECTIVE #3
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USABILITY RESULTS
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ITIERATIONS + REFINEMENT
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REFINEMENT #1
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REFINEMENT #2
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REFINEMENT #3