Paway started as a dog walking app for owners and evolved into a SaaS platform giving walkers the tools to run their own business. As a UI/UX intern I collaborated closely with CEO and Lead Designer to mock-up, usability test, and ship subscription tiers.
ROLE
Product Design Intern
TOOLS
Adobe Illustrator
TEAM
Founders
Engineers
DURATION
2 years
THE CHALLENGE
Dog walkers are running small businesses with platforms working against them. How do you build tools that give professionals the independence and income they deserve?
Pain points
Existing platforms were taking up to 40% of every walk
Good walkers struggling to get walks on other platforms
Walkers lacked the tools to run their own business
THE APPROACH
How might we design an autonomous experience that reduces stress and seamlessly supports daily life?
Understand
the walker
Build tools that pay
Deliver ownership
EXPLORATION
Pro dog walkers were fighting over scraps on platforms that took up to 40% of every walk. How do we give them something better, a business they actually own?
KEY DECISIONS
Independence by Design
Giving walkers the tools to own
and grow their business
Trust & Safety
Owners got the same peace of mind they expected from other platforms
Consumer to SaaS
FINAL SOLUTION
Five screens showcasing the Paway Pro platform at its full SaaS evolution.
Subscription
Find a Walker
Schedule
Walk Details
Earnings
IMPACT
A two year sprint from zero to platform. Here are some key outcomes.
3k+ Walkers
Professional dog walkers running their business on Paway
40k+ Walks
Completed through the platform in just two years of operation
SaaS Pivot
Turned a consumer app into a professional business platform
REFLECTION
Designing autonomous experiences means designing for emotions, not just transportation. I learned that reducing cognitive load and anticipating user needs can transform travel from a task into a restorative experience.
Following prototype shows multiple opportunities for upgrade after signing up for Paway Lite tier.