Designed a contextual UI/UX ecosystem for autonomous mobility, creating a seamless experience for shared, fully autonomous transportation. Completed through a Bay Area design challenge in collaboration with Zoox and AAU.
ROLE
Lead UI/UX Designer
TOOLS
Figma
Adobe CC
TEAM
1 UI/UX Designer
3 Industrial Designers
DURATION
4 Months
THE CHALLENGE
Urban transportation is fragmented, stressful, and unpredictable, especially in dense cities like Los Angeles where safety concerns, inefficiency, and constant delays disrupt daily routines.
How might we design a seamless autonomous mobility experience that transforms commuting into a calm, integrated “sanctuary in motion”?
Pain points
Stressful, unpredictable commutes in dense urban cities
Disconnected experiences across rides, food, daily tasks
Lack of trust and transparency in autonomous systems
Limited in-vehicle comfort and customization
THE APPROACH
How might we design an autonomous experience that reduces stress and seamlessly supports daily life?
Understand the urban commuter
Identify key stress & friction
Design for safety, calm, and trust
Integrate mobility with daily tasks
Create seamless, personalized ride
EXPLORATION
Commuters navigate fragmented experiences across transportation, food, and daily tasks. How might we create a seamless ecosystem that reduces friction and turns travel time into a more personalized experience?
KEY DECISIONS
Safety through anticipation
Seamless daily integration
Combining mobility, errands, and services into one experience
Sanctuary in Motion
Creating calm, comfortable travel
that feels restorative
FINAL SOLUTION
Five key screens showcasing the Zoox ride hail flow with commuter food pick up.
Ride Selection
Ride Confirmation
Food Selection
Journey Tracking
Pick Up Confirmation
IMPACT
Reduced Friction
Integrated transportation, errands, and daily tasks into one journey
Human-Centered
Designed around comfort, personalization, and well-being
Future Mobility
Explored a human-centered model for autonomous transportation
REFLECTION
Designing autonomous experiences means designing for emotions, not just transportation. I learned that reducing cognitive load and anticipating user needs can transform travel from a task into a restorative experience.